To reflect the transformation of the company and its vision for the future, Zubair Small Enterprises Centre (Zubair SEC) has created a new brand identity and logo for its members’ business Aljoud Mill. Zubair SEC member Nasser Abdullah Nasser Al Mawali, founder of Aljoud Mill is the winner of the fourth edition of the Direct Support Programme 2017 organised by Zubair SEC. Nasser Abdullah Nasser Al Mawali has been running a successful grinding mill since the launch of its business.
The new brand identity and logo of Aljoud Mill was unveiled during the recently organised exhibition for SMEs at the Muscat Grand Mall (MGM) from February 28 to March 2. The exhibition which was held to drive the growth of small and medium enterprises (SMEs) by providing marketing opportunities for their business and products received a great response from the general public and SME community. 26 members of Zubair SEC participated in the exhibition held at the new extension main hall of MGM.
Nasser Abdullah Nasser Al Mawali received comprehensive advisory and guidance from the experts at Zubair SEC to launch and conduct their businesses. Zubair SEC has also helped him extensively in the rebranding efforts.
The new logo and brand identity underlines what the Aljoud Mill stands for as a brand. The new identity and logo reinforces brand recognition and assures consumers they are engaging with a trusted Aljoud Mill product. The modified logo and brand identity will be used in packaging of different types of products including beans, spices, coffee, flour.
Ali Shaker, advisor – business and strategic partnerships at Zubair SEC said, “I am sure that the launch of Aljoud Mill’s new brand will mark the beginning of a successful new chapter in the growth of Nasser Abdullah Nasser Al Mawali’s company. The updated brand identity and logo reinforces the company’s position as a top quality Omani grinding mill. We are very happy to see how Aljoud Mill has been taking steady steps of progress and growth. Nasser Abdullah Nasser Al Mawali has displayed tremendous dedication and commitment towards the development of his business and have been open to advice and guidance. We are delighted that he launched his newly designed brand and logo during the exhibition which got a tremendous response.”
Nasser Abdullah Nasser Al Mawali said, “The company has grown and evolved over the years. With assistance from Zubair SEC experts we have refreshed our brand to reflect who we are today and where we see ourselves heading in the future. I am grateful for the support and guidance from Zubair SEC and I am extremely thankful that I got the opportunity to launch the logo and identity during the exhibition.”
Zubair SEC is a social responsibility initiative of The Zubair Corporation (Z-Corp) that strongly believes in the importance of large organisations support to SMEs, mainly through providing business guidance, and facilitating business development opportunities.
Zubair SEC has helped its members with rebranding efforts in the past too. Zubair SEC has always been in the forefront in assisting ambitious entrepreneurs and owners of small businesses to grow assertively. Through Zubair SEC, its members have been having better access to knowledge and better understanding of the market.
Zubair SEC’s Direct Support Programme rewards members who prove throughout their work with the Centre their commitment towards success and dedication in applying the consultancy and advice provided to them by the Zubair SEC team. Selected members for the Direct Support Programme receive additional direct advisory and consultancy services as well as a financial grant to support their businesses.